- SBJ’s Ben Fischer examines why the NFL and other investors are so bullish on flag football as a way to grow not only the game but also the bottom line.
- The NCAA Men’s Basketball Tournament heads into the Final Four on Saturday averaging 10.3 million viewers, its best audience figure since 1993, reports SBJ’s Austin Karp.
- The NWSL filled two key vacancies within its leadership ranks, hiring Brian Kelly from Top Rank Boxing as chief commercial officer and Rachel Epstein from ESPN as chief marketing officer, writes SBJ’s Alex Silverman.
- Athlete licensing giant OneTeam Partners partnered with investment firm EnTrust Global to launch EnOne Ventures, a fund that’s raising $250 million to back early- and growth-stage sports businesses, reports SBJ’s Chris Smith.
- A handful of Stanford women’s golfers are donning Tiger Woods’ Sun Day Red brand this week at the Augusta National Women’s Amateur despite not having official NIL deals with the company and the Cardinal’s apparel deal with Nike, notes SBJ’s Josh Carpenter.
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