Bills seek primetime spotlight for new Highmark Stadium debut

Highmark Stadium
The Bills feel as though the opening of the new Highmark Stadium “deserves the prime-time spotlight." Buffalo Bills

The Bills feel as though the opening of the new Highmark Stadium “deserves the prime-time spotlight,” and Bills COO Pete Guelli said that the team has “been in contact with the league to share their desire,” according to Jay Skurski of the BUFFALO NEWS. Guelli said, “We’ve already been approached by networks that would like to have it. We’re just trying to work through that. It’s really a league decision.” He added, “However it’s set up, we’re going to make sure that home opener is a big event.” Guelli said that the “first ‘official’ event at New Highmark Stadium will be the Bills’ annual ‘Return of the Blue and Red’ practice during training camp,” which is scheduled for Aug. 8. The current Highmark Stadium will not be demolished until March 2027. Guelli said that that means it is “still early to imagine what the campus could potentially be.” The recent success of the team and the passion of the fan base, however, leads Guelli to believe that the new stadium and the area around it will be “a pilgrimage to come not only to a game, but the market to experience everything Buffalo is about.” Guelli: “We’d like to find ways to make it more of a year-round destination. It’s just a little early in the process” (BUFFALO NEWS, 4/5).



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