- SBJ’s Rachel Axon offers her top takeaways from the Women’s Final Four in Phoenix in this week’s SBJ Women’s Sports newsletter. It also reports on data on women’s flag football in college sports.
- Axon also writes about the financial boost UCLA is hoping to see from its women’s basketball championship as it seeks to reload a roster packed with seniors and grad students.
- With industry buzz in Indianapolis throughout Final Four week suggesting that NCAA tournament expansion to 76 teams could arrive in the coming weeks, there’s a real question as to the viability of tournaments like the NIT.
- Campus Ink, the parent company of NIL Store, is among the limited number of licensees allowed to print apparel for NCAA championships with official slogans like “March Madness” and “Frozen Four.” This, at least in part, is why there’s been a frenzy around the company’s HQ just a stone’s throw from Illinois’ campus ahead of the Final Four.
- Wisconsin athletics expanded its sponsorship deal with UW Health to include the company’s logo on Badgers uniforms in women’s basketball, hockey, volleyball and softball.
- Another school is jumping into the jersey patch sponsorship world, as Wyoming signed a five-year, $4.5 million deal with Tallgrass, an energy infrastructure company. It’s the largest corporate contribution in school history.
- President Trump weighed in on college athletics again on Friday, signing an executive order that sought to address everything from transfer limits to protecting women’s and Olympic sports from cuts, as Axon and I report.
- As performance technologies have proliferated all levels of college sports, working groups within the NCAA issues a set of guidelines to schools, particularly around the responsible use of such devices and their impact on student athletes’ physical and mental health, writes SBJ’s Joe Lemire.
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