- SBJ’s Mike Mazzeo examines the value the Petco Park is bringing to the San Diego area as it boosts its roster of non-baseball activities and endeavors on a fourth season of drawing 3 million or more fans to Padres games.
- Oak View Group triumphed in an agency shootout and will be selling sponsorship and hospitality assets for Pimlico Race Course, longtime site of the Preakness Stakes, reports SBJ’s Terry Lefton.
- As it enters its 30th season, the WNBA is blending its past and future with a season-long creative campaign that ties the league’s origins to its present momentum through a slate of milestone‑driven initiatives, writes SBJ’s Na’Andre Emerson.
- American Dream, a 3 million-square-foot retail and entertainment complex in New Jersey, is positioning itself as an unofficial commercial and hospitality hub for this summer’s FIFA World Cup, notes SBJ’s Alex Silverman.
- Silverman also writes that the Rapids are beginning the process of developing an updated visual identity, working with Dallas-based creative agency ModestWorks and soccer-specific marketing firm Name + Number. It will keep its name and retain burgundy as its primary color.
- The Predators are taking their local telecasts over the air beginning next season under a multiyear agreement with Scripps Sports, writes SBJ’s Austin Karp and Silverman.
- Karp also notes that MLB launched a new youth-focused effort Tuesday on YouTube, dubbed MLB Clubhouse, to introduce baseball and softball through kid-focused content.
- When the new arena in Mobile, Ala., opens in early 2027, it’ll be called Regions Arena, following a naming rights deal between Oak View Group and Regions Bank, reports SBJ’s Bret McCormick.
- The NFL is expanding its data-driven tools to inform fans through a new free-to-use web dashboard, NFL IQ, that includes a conversational AI tool powered by Amazon Quick Agents, notes SBJ’s Joe Lemire.
Sponsored content
Additional Sections
