- The NFL expanded its data-driven tools to inform fans through a new free-to-use web dashboard, NFL IQ, that includes a conversational AI tool powered by Amazon Quick Agents, my tech teammate Joe Lemire highlighted.
- Lemire also reports that LIV Golf’s Bryson DeChambeau and a group of investors have acquired smartphone biomechanics app Sportsbox AI in an eight-figure deal.
- My colleague Rob Schaefer reported on the upgraded videoboard at Churchill Downs, which Mitsubishi Electric handled.
- Lemire also broke down the WSL’s move to add sensors to its soccer ball, the first league in the world to do so.
- NASCAR promoted Richard Bowman as its first-ever director of AI as sports leagues get serious about trying to leverage the much ballyhooed and potentially transformative technology, notes SBJ’s Adam Stern.
- The NCAA created new recommendations around policy, education, data management, technology selection and more as performance tech proliferates throughout all levels of competition, Lemire writes.
- The new Spurs AI Studio is giving fans the chance to create branded virtual experiences that are personalized for them.
- A case study that caught my eye recently: WMT Digital deployed its dynamic pricing with Vivenu, which led to 12% of football ticketing revenue and 19.4% of basketball revenue being generated by dynamic pricing changes. This is a similar deployment to what WMT did with Ticketmaster around the South Carolina women’s basketball team, which I covered here last July.
Sponsored content
Additional Sections
SBJ TV
