- The White Sox are tipping their cap to the Pope. And because of overwhelming fan demand, everyone in attendance will now receive the team’s “Pope Hat” giveaway on Aug. 11, reports SBJ’s Mike Mazzeo.
- ESPN is rolling out its plans for a new campaign marketing “Inside the NBA” ahead of the show’s first postseason as part of the network, writes SBJ’s Austin Karp.
- In this week’s Talent Pool agency roundup, SBJ’s Irving Mejia-Hilario reports that Dolphins DB Jack Jones signed with Rosenhaus Sports, with Drew Rosenhaus representing him.
- UFC is starting to dole out sponsorship assets for the Freedom 250 event at the White House this summer, with insurance agency Supersure getting commercial time during the showcase, reports SBJ’s Adam Stern.
- Live Nation’s antitrust trial against 34 states could finish as early as Friday, writes SBJ’s Ethan Joyce. Juror deliberation started Friday morning following the trial’s closing arguments Thursday.
- Perfect Game selected Vivenu as its ticketing and e-commerce platform, centralizing the complex digital ecosystem for the youth diamond sports organizer, notes Joyce.
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