- The NHL drew a league record 23.16 million fans to their games this season, up 0.6% over the 2024-25 season and up 11% compared to the 2021-22 season, reports SBJ’s David Broughton.
- With the FIFA World Cup taking place in the U.S. this summer, RFK Racing aligned with its sister property, Liverpool FC, to help promote the Premier League team and its joint sponsor Trimble in NASCAR, writes SBJ’s Adam Stern.
- Fox Sports announced the “Eternal City Tip-Off” featuring Notre Dame and Villanova men’s and women’s basketball facing off in Rome on Nov. 1, notes SBJ’s Ben Portnoy.
- In this week’s Talent Pool agency roundup, SBJ’s Irving Mejia-Hilario reports that All-Pro OT Tristan Wirfs of the Buccaneers signed with CAA Football.
- The Pistons are working with collectibles company Cllct and third-party authentication firm PSA to launch Motor City Mint, a program that offers 250 limited-edition paper playoff tickets per home game, notes Mejia-Hilario.
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