Syracuse Athletics has partnered with third-party NIL collective One Orange Alliance in a deal that “allows individuals and businesses to make contributions to support SU’s teams and athletes’ NIL opportunities.” The collective will “expand on Syracuse’s previous sole NIL collective, SU Football NIL, and serve all of the university’s sports rather than just football.” Syracuse’s previous NIL collective, Orange United, shut down in October 2025 after two years. All contributions to the collective “can’t go to a specific team” -- they will instead be “pooled together for all teams.” One Orange Alliance is “one of the first major initiatives taken” by incoming AD Bryan Blair, who will officially replace outgoing AD John Wildhack on July 1 (DAILY ORANGE, 4/21).
Syracuse inks deal with new third-party NIL collective
