INTRO - Unpacks 4-30-2026

Tonight in Unpacks: The Kentucky Derby remains horse racing’s top draw, but the Kentucky Oaks is no lightweight event — one Churchill Downs and NBC are keen to grow by putting the race on a Friday night for the first time, as SBJ’s Austin Karp reports in this week’s magazine.

Also tonight:

  • MLS, KKR form venture to commercialize Next Pro
  • DAZN acquires ViewLift to bolster its case for NBA, NHL teams
  • Ford plays ball with Aaron Judge
  • Op-ed: Pursuit of gold medals creating ethical gray areas

Listen to SBJ’s most popular podcast, Morning Buzzcast, where Abe Madkour discusses MLS’ intriguing deal for commercial management of its minor-league teams, the dark clouds hanging over LIV Golf as it loses its chairman, the Big 12’s historic private equity agreement and more.



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