- A day after its acquisition of OTT platform ViewLift, DAZN confirmed it wants to house the NBA’s local broadcast streaming hub in what could become a billion-dollar bidding war between multiple digital outlets, writes SBJ’s Tom Friend: DAZN, Amazon and YouTube.
- Saudi Arabia’s Public Investment Fund plans to keep investing in sports, and sources expect the PIF to make multiple sports-related announcements in the coming weeks, even as it halts its funding of LIV Golf at the end of 2026, reports SBJ’s Josh Carpenter.
- MVP Sports Group and Beverly Hills Sports Council merged to form EVOLV Sports Management, a player representation firm launching with more than $6 billion in negotiated player contracts, such as those of Padres 3B Manny Machado and RF Fernando Tatis Jr. and Astros LF Yordan Álvarez, reports SBJ’s Irving Mejia-Hilario.
- Marshall is the first Sun Belt Conference school to agree to a corporate jersey patch sponsorship, signing a five-year deal with Marshall Health Network, a source tells SBJ’s Ben Portnoy.
- Apollo Sports Capital, Apollo Global Management’s sports-focused fund, is leading a $225 million investment into Pickleball Inc., which will combine its pickleball retail, software, media and construction assets with the pro-level PPA Tour and Major League Pickleball, notes SBJ’s Rob Schaefer.
- The Premier League’s Aston Villa reached a 12-year deal with Sports Illustrated Tickets, making it the club’s “official fan experience sponsor,” reports SBJ’s Ethan Joyce.
- Tampa Sports Authority’s gross profit from hosting an NHL Stadium Series game between the Lightning and Bruins at Raymond James Stadium on Feb. 1 was an estimated $875,000, notes SBJ’s Bret McCormick.
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