- Longtime GMR Marketing exec Todd Fischer is moving to fellow Omnicom sports/experiential agency Optimum Sports as chief strategy and property officer, a new position at the firm, reports SBJ’s Terry Lefton.
- The Sabres signed a five-year deal making Buffalo-based Stark Tech their first-ever jersey patch sponsor, capitalizing on renewed fan and commercial momentum amid the franchise’s first playoff appearance in 14 years, writes SBJ’s Alex Silverman.
- Silverman also notes that the Leagues Cup will continue to be held in late summer when MLS adopts its new summer-to-spring calendar in 2027.
- The largest renovation in Delta Center’s 35-year history will resume this offseason, notes SBJ’s Bret McCormick, which includes reshaping its seating bowl to better accommodate Salt Lake City’s basketball and hockey crowds.
- In this week’s Talent Pool agency roundup, SBJ’s Irving Mejia-Hilario reports that Heat G Davion Mitchell returned to CAA Sports.
- Luxury watch retailer Fourtané Jewelers signed the dominant NTT IndyCar Series champion Alex Palou to a new endorsement deal, notes SBJ’s Adam Stern.
- SBJ’s Mary Gaughan recaps the latest episode of SBJ Live, which focuses on the ways women’s sports properties are using social media to build younger fandoms.
- The NBA and AWS revamped the way fans can follow along with the NBA Draft Combine, which starts on Sunday and runs throughout next week, notes SBJ’s Ethan Joyce.
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