
The 10 Most Innovative Sports Tech Companies
This year’s class, selected by the SBJ Tech editorial team, used technology to push the sports industry forward and project to continue doing so — whether by solving an old business problem or creating something new.
These companies have used technology to:
- Change how fans view technology or how the sports industry operates
- Improve the fan experience in a novel and tangible manner
- Enhance athlete performance

Sports Business Awards: Tech
Learn more about the nominees for the fourth annual Sports Business Awards: Tech, which celebrate the most significant advancements in sports technology from the past year.
These nominees were selected by the SBJ Tech editorial team from a pool of hundreds of submissions, then evaluated by an expert panel of external judges. The judges determined the winners in eight categories, and a ninth award — “Sports Technology of the Year” — is chosen from the other winners (excluding Technology Executive of the Year and the Next In Sports Tech: Rising Woman of the Year presented by Next League).
The awards will be presented at a ceremony May 18 at the Hard Rock Hotel in New York City, kicking off SBJ Tech Week.
Best In AI
Elevate Performance & Insights Cloud (EPIC)
Best In Athlete Performance Technology
— In Partnership With Leaders Performance Institute —
Best In Fan Experience Technology
Ministry of Sport of Saudi Arabia: Inclusive Stadium Experience System
Best In Immersive Technology
NBC Sports: Sandbox Segment on ‘NBA Showtime’
PixMob: Moving Video Transmitter
Best In Venue & Franchise Operations Technology
U.S. Soccer Federation: Matchday Planning AI Tool
Best Technology Collaboration
Baltimore Ravens x The Famous Group: For permanent virtual camera mixed reality system
FIFA x 601 Analytics: For FIFA Venue Intelligence Hub
Milwaukee Bucks x University of Colorado Boulder: For adjustable heated bench system
NHL x Presidio x Apple: For NHL Watch Comms app
UFC x IBM: For UFC Insights Engine
Next In Sports Tech: Rising Woman Of The Year
— Presented By Next League —
Alison Lu, San Francisco 49ers
Darolyn Pierce, Brooklyn Sports & Entertainment
Skye Reymond, U.S. Soccer Federation
Technology Executive Of The Year
Matt Fleckenstein, Genius Sports


