- The NHL hired Sean Eggert as its new SEVP and CMO and Julie Yufe as EVP and managing director of international amid a major reorganization of its business staff, reports SBJ’s Alex Silverman.
- Silverman also reports average attendance across MLS is up 1% from roughly the same point last season, putting the league on pace to record its second-best mark even before a potential World Cup bump.
- Uber Shuttle will provide FIFA World Cup fans a ride home from matches played at MetLife Stadium ($49 per person), Hard Rock Stadium, AT&T Stadium and Gillette Stadium ($45) in the face of high public transit costs, notes SBJ’s David Broughton.
- SailGP is staging an event in N.Y. for the fourth time in its history this weekend, with two days of racing set to take place off Governors Island on Saturday and Sunday, writes SBJ’s Rob Schaefer.
- College baseball had its best regular season on ESPN airwaves since 2012, as the sport averaged 130,000 viewers for games on ESPN, ESPN2 and ESPNU this season, reports SBJ’s Austin Karp in this week’s Audience Analysis.
- Karp also notes that the Premier League drew its second-best season average on record during the 2025-26 campaign, with NBC and USA Network averaging 535,000 viewers.
- In this week’s Talent Pool agency roundup, SBJ’s Irving Mejia-Hilario reports that free agent WR JuJu Smith-Schuster signed with Rosenhaus Sports. He most recently played for the Chiefs on a one-year, $1.4 million veteran-minimum contract.
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