Fort Worth’s arena may drop Dickies name

The multipurpose arena in Fort Worth “may not be called” Dickies Arena moving forward, according to Harrison Mantas of the FORT WORTH STAR-TELEGRAM. Trail Drive Management President Matt Homan, whose company runs the arena for the city, appeared on KRLD-AM earlier in the week and indicated that Dickies parent company Bluestar Alliance is “no longer interested in being a part of the arena.” Trail Drive also indicated that both Bluestar Alliance and VF Corp, Dickies’ former corporate owner, are “behind on payments for the naming rights.” Homan said that Trail Drive Management will now “look for a new naming partner that makes sense both for the arena and the community.” Mantas noted Dickies was announced as the arena’s naming-rights partner in April 2017, a few months before the company’s Fort Worth owners sold the brand to California-based VF Corp (FORT WORTH STAR-TELEGRAM, 6/3). In Dallas, Sarah Bahari wrote the arena opened in 2019 and became a “hot spot in North Texas for big-name concerts, rodeos, high school graduations and sporting events.” The 14,000-seat has hosted NCAA basketball tournament games, basketball, U.S. women’s gymnastics and the PBR (DALLAS MORNING NEWS, 6/4).



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