- In his Insiders column this week, SBJ soccer reporter Alex Silverman examines how MLS clubs are capitalizing on the World Cup, such as offering perks and other bonuses to season ticket buyers.
- SBJ tennis reporter Rob Schaefer’s Insiders column this week reports on how the tennis world is responding to the return of Serena Williams to pro competition.
- Home Depot is using its Beckham’s Backyard activation at every FIFA Fan Festival to engage soccer fans, who a recent report pegs as the most receptive to brand messaging in sports, reports SBJ’s Bret McCormick.
- Sensing the opportunity ahead in LA28 is the easy part. Figuring out where to get in, though, can seem about as clear as the alphabet soup of acronyms that represent the organizations making up the movement. SBJ’s Rachel Axon sets out to demystify the process in this week’s magazine.
- Top-ranked amateur golfer Jackson Koivun will turn pro following this week’s U.S. Open, and he’s doing so with a list of endorsements ahead of his debut at the John Deere Classic next month, such as deals with Malbon Golf and Titleist, writes SBJ’s Josh Carpenter.
- Dog food and product brand Royal Canin extended its partnership with Raiders rookie QB Fernando Mendoza through August after initially partnering with him from December 2025 through March, notes SBJ’s Mary Gaughan.
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