- Our colleagues at Leaders Group market research firm Newzoo have crunched the numbers for 2025 and report that the video game industry brought in $201.6 billion in revenue last year, a 9.1% increase over last year. More remarkably: It’s the first time the industry has eclipsed the $200 billion threshold. I’m eager to dig deeper into this report to see how much sports contributed to these numbers.
- In March, Roblox announced it will be charging fees for brand integrations. This week, we found out how much, as GamesBeat reports it’ll be a CMP model based on markets.
- A nugget passed along to me from my SBJ colleague Austin Karp: Netflix has an opportunity to reach 31.2 million existing fans with its new soccer game, especially with monthly active players in EA Sports FC 26 down 5% year-over-year in May, per Ampere Analysis. But it could be a tough road to that many players, as Aftermath’s Luke Plunkett, who has covered soccer games for years at various outlets, calls FIFA World Cup: Launch Edition an “embarrassment” in his impressions piece.
- Supercell’s Brawl Stars, which has seen over a billion downloads on iOS and Android since its 2018 launch, just launched its first collaboration with a shoe brand, Adidas. It features a soccer-themed map for the World Cup and an in-game apparel and shoe collection coming Aug. 1.
Sponsored content
Additional Sections
