Florida State is “set to hire Aramark” after the school “ended its hospitality and concessions contract” with Legends after five years of a 10-year deal. Legends will “continue to handle multimedia marketing.” Legends co-founder and Cowboys owner Jerry Jones was “initially engaged by Seminole Boosters Inc. in 2019,” and two years ago, FSU “significantly expanded the partnership.” The expanded agreement covered “multimedia rights, merchandise, concessions and hospitality, seating and business development.” Legends also assisted Seminole Boosters “with strategic planning” for the $264M renovation of Doak Campbell Stadium. FSU officials did not comment on why they are cutting the contract. (TALLAHASSEE DEMOCRAT, 6/20).
FSU to hire Aramark after ending contract with Legends
