- As part of its longstanding technology sponsorship with the All England Lawn Tennis Club, IBM added multiple AI-powered features for Wimbledon’s app and website during the 2026 edition of the tournament, reports SBJ’s Rob Schaefer.
- Monumental Sports and Entertainment added a theater box product that’s part of the billion-dollar-plus renovation of Capital One Arena, writes SBJ’s Bret McCormick.
- Pat McAfee made his first food and beverage investment, joining PB&J brand Jams as a co-owner, notes SBJ’s Jesse Gordon.
- Omnicom, the holding company with the most sports/experiential agencies after its acquisition of Interpublic Group six months ago, will on Tuesday introduce Acxiom Fan Graph, a “sports marketing intelligence” platform designed to “uncover actionable insights into what drives fan engagement,” reports SBJ’s Terry Lefton.
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