- In his “This week at the World Cup” column, SBJ’s Alex Silverman writes about how the San Francisco Bay Area, which appeared overlooked by FIFA, will have its big World Cup moment with a USMNT game in the knockout round.
- Walmart heir Lukas Walton and his wife, Samantha, acquired a minority stake in the Bulls and the United Center, reports SBJ’s Chris Smith.
- The Big 12 is added Monster Energy as the naming rights sponsor of the league’s 2026 Football Media Days, writes SBJ’s Ben Portnoy.
- The final round of the U.S. Open delivered 5.5 million viewers Sunday afternoon up against the World Cup, as Wyndham Clark won the event for the second time, reports SBJ’s Austin Karp.
- UFC Freedom 250 at the White House reached of 34 million viewers globally, reports SBJ’s Adam Stern from figures it released Friday. UFC says it was one of its most watched events in its history.
- Karp also notes Prime Video wrapped its NASCAR Cup Series slate with the inaugural Anduril 250 from Naval Base Coronado in San Diego, and over six races, Prime Video averaged 2.29 million viewers, which is up 6% from the first year in 2025. For more viewership notes, see Karp’s weekly Audience Analysis.
- Longstanding Paralympics supporter Ottobock signed a sponsorship deal with LA28, making the company the official prosthetics, orthotics and wheelchair service provider of the Games, reports SBJ’s Rachel Axon.
- As the X Games prepares to launch the inaugural summer season of its team-based league this weekend in Sacramento, the organization is positioning the effort as the most significant transformation in its 30-year history, writes SBJ’s Jesse Gordon.
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