Bills add Seneca Resorts & Casinos as stadium founding partner

Seneca Resorts & Casinos is the latest company to become a founding partner of the Bills’ new stadium under a multi-year deal that will “continue Seneca Resorts & Casinos’ standing as the ‘Official Casino of the Buffalo Bills,’” according to Michael Petro of the BUFFALO NEWS. The agreement includes naming rights to one of the stadium’s “most premium spaces,” the Field Club inside Highmark Stadium. Seneca Resorts & Casinos will also be the “presenting sponsor for the ‘Legend of the Game’ feature at home games.” They will also have “other branding visibility inside the new stadium and through other Bills-controlled channels.” The gaming corporation is the Bills’ ninth founding partner at the new stadium, joining Toyota, Wegmans, Kaleida, M&T Bank, Verizon, PepsiCo and Ticketmaster. Highmark will continue as the stadium’s namesake and is also considered a founding partner. Seneca Resorts & Casinos also recently became the home jersey patch sponsor for the Sabres (BUFFALO NEWS, 6/29).