In this week’s issue:
- As America celebrates its 250th birthday, an exclusive CivicScience/SBJ survey provides the fans’ take on sports, brands and patriotism. Who do fans view as America’s Team? Check out the results.
- FIFA struck deals that literally brought World Cup merchandise to the hometowns of fans across America. SBJ’s Alex Silverman reveals what fans can find in places like convenience stores, drugstores and airports.
- Tom Pohlad never saw himself as becoming the control owner of the Minnesota Twins, but since the family elevated him to the position, he’s been learning the business and making moves on and off the field. SBJ’s Mike Mazzeo has the story.
- ESPN made the most of access and technology in its coverage of the NHL Stanley Cup Final. Richard Deitsch takes you through the strategy and the big numbers it generated.
- SBJ’s Bill King aims to demystify prediction markets, answering questions consumers often have about this rising segment of sports betting. See how it all works and why the markets still generate plenty of debate.
