Clemson Ventures CEO Michael Drake last week said that there was “really good news on the horizon” regarding sponsorship opportunities around jersey patches and on-field logos, according to Chapel Fowler of the Columbia STATE. Presenting to the school’s board of trustees on June 24, Drake, who heads Clemson’s third-party revenue-generating arm for athletics, said that he, AD Graham Neff and other leaders have been “discussing field logos and jersey patches ‘for well over a year now.’” Fowler notes Drake “didn’t single out any specific sports.” Drake, in his presentation, cited jersey patches and field logos as “two ‘new revenue categories’ that Clemson Ventures is actively pursuing.” Drake said, “We’re right at some linchpin points on both of those pieces of inventory.” A source said that Clemson is “closer to finalizing an on-field logo deal than it is a jersey patch deal,” but both deals “could be in place by the fall.” A source said that an on-field logo deal and a jersey patch deal “would each generate seven figures” in revenue for Clemson athletics. A source said that Clemson “has spoken with multiple interested parties about jersey patches,” and it “could sign multiple deals.” A source said that “no on-field logo or sponsorship would alter” the names of Memorial Stadium or Frank Howard Field (Columbia STATE, 6/30).
Clemson discussing jersey patch, on-field logo sponsorships
