- The Premier Lacrosse League raised a $100 million Series E funding round led by Nets and Liberty owner Joe Tsai and funds of Ares Management, reports SBJ’s Chris Smith. Tsai first backed the PLL in 2019.
- France remained the No. 1 digital brand among World Cup teams, while the USMNT cracked the top 10 for the first time during the tournament in the latest Sports Social Pulse rankings, writes SBJ’s Jesse Gordon. The rankings are a partnership between SBJ and South Carolina’s Social Media Insights Lab.
- Fans of women’s sports are more global and more willing to spend, notes SBJ’s Rachel Axon from Genius Sports’ “Turning Culture Into Commerce” report.
- A tumultuous year for the Professional Tennis Players Association continued late last week, when players connected to the group sued another set of affiliated players and executives in the Superior Court of the District of Columbia, reports SBJ’s Rob Schaefer.
- Houston-based consultancy Deutser formalized its growing work in the industry with Deutser Sports, a dedicated division that goes inside franchises and athletic departments to rebuild culture, leadership systems and physical spaces, often in tandem with Excel Search and Advisory group, writes SBJ’s Irving Mejia-Hilario.
- Mejia-Hilario also notes that Choice Sports Group formed a partnership with attorney-agent Orlando Castaño Jr. and his 4Front Sports operation, giving the Boston-based agency access to a deeper women’s basketball talent pipeline while allowing Castaño’s players to tap Choice’s NIL, marketing and athlete development resources.
- Golf tech company Full Swing signed a multiyear extension of its agreement with PGA Tour player Jordan Spieth, who’s been repping the brand since 2015, writes SBJ’s Josh Carpenter.
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