Over 1,200 players have been “seeing an increase in Instagram followers” since the World Cup began on June 8, and players are reportedly receiving “$10 for every 1,000 followers” they have had, according to Thomas Murray of the CALIFORNIA POST. In a report from Better Collective, Cape Verde GK Josimar José Évora Dias, also known as Vozinha, has “benefited the most from the increase in followers during the World Cup.” Vozinha saw a “rapid increase” in followers after he made an “improbable game-saving block against Spain on June 15, which shocked the world.” Over the last 21 days, Vozinha has seen a “17.2 million increase in followers” on Instagram, which has estimated an “increase in earnings for him at $172,738 US dollars.” Vozinha was not the only member of Cape Verde “to see a follower increase” during the group stages as the entire Cape Verde topped with a “combined increase of followers at 18.2 million.” Brazil D Douglas Santos, who “wasn’t the most well-known name” from Brazil, has seen a rapid increase of followers “at a 1,199%, rising from 192,754 followers to 2.5 million, which is estimated to be an earnings of $25,031.” Notable names that saw an increase in followers are Argentina F Lionel Messi, who had “a follower increase of 4.6 million followers,” and Portugal F Cristiano Ronaldo, “who had an increase of 4.3 million followers” (CALIFORNIA POST, 6/29).
World Cup boosts players’ Instagram followers, earnings
