The Bills are “partnering with high-end hospitality vendor Bullseye Event Group to offer all-inclusive, ticketed tailgate events” adjacent to the new Highmark Stadium, according to Michael Petro of the BUFFALO NEWS. Before this, the Bills, for the most part, had “stayed out of the tailgate party game.” The team is also “tying the tailgate partnership to an opportunity for fans to get tickets to a Bills home game.” There are tailgate packages with game tickets included that “guarantee up to four people will be able to sit together.” The food will include “taco stations, barbecue items and regional favorites made by Food Network Celebrity Chef Aaron May.” All food and drinks, including open premium bar and bottled beer, are “included in the price.” The team is also “appealing to families” who want to enjoy the tailgating experience, as “all ages are welcome to attend and kids 8 and under are free.” Additionally, there will be “an Xbox gaming area inside the tailgate.” The Bills are also offering a “game and tailgate ticket combo that includes a 400-level game ticket and the tailgate included in one price.” Bullseye is now partnering with six NFL teams and has reached an agreement to host Super Bowl tailgates for the next four years (BUFFALO NEWS, 6/30).
Bills, Bullseye partner on all-inclusive tailgate experience
