- The Women’s Pro Baseball League unveiled its team names Wednesday before its inaugural season begins Aug. 1 — the N.Y. Heights, S.F. Firebells, L.A. Queens and Boston Hunters, reports SBJ’s Mike Mazzeo.
- League One Volleyball’s Bay Area franchise unveiled its identity Wednesday as the S.F. Signal, pairing the launch with a founding commercial partnership with creative agency 72andSunny ahead of its inaugural season in January, writes SBJ’s Jesse Gordon.
- Building on its title sponsorship of the WNBA All-Star Game, AT&T is planning fan activations throughout the weekend in Chicago, notes SBJ’s Rachel Axon.
- The Islanders want fans to design the team’s next alternate jersey, announcing a contest Wednesday that the club believes is the first of its kind in the NHL, reports SBJ’s Nick Veronica.
- John Lasker, one of the architects of ESPN’s direct-to-consumer strategy, will be retiring from the company after 27 years, writes SBJ’s Austin Karp.
- Prime Video would like to broadcast more NASCAR races, but that’s unlikely anytime soon with the racing circuit’s media rights split through 2031, notes SBJ’s Adam Stern.
- The world’s top two golfers are confirmed to return to the Optum Golf Channel Games later this year, with both Scottie Scheffler and Rory McIlroy set to compete in the team event in its second year, reports SBJ’s Josh Carpenter.
- Marketing tech platform SportsBiz elevated longtime sports sponsorship exec Michael Robichaud to president, notes SBJ’s Ethan Joyce.
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