- On this week’s SBJ Sports Media Podcast, Austin Karp and Josh Carpenter discuss the World Cup viewership and the exits of the U.S. and Mexico from the tournament. They also talk Versant’s acquisition of Full Swing and the upcoming MLB All-Star Game. Sticking to baseball, Karp talks with MLB Network’s Matt Vasgersian, who is calling Netflix’s debut of the Home Run Derby on Monday.
- Karp also reports that CNN will roll out its latest effort in the “Decades” franchise on Aug. 2, with a number of high-profile athletes, broadcasters, journalists and authors looking at the past six decades of sports.
- Boxing star Shakur Stevenson signed with TKO Group Holdings’ Zuffa Boxing as arguably the biggest name yet to come aboard the venture headed up by combat sports power brokers Dana White and Nick Khan, reports SBJ’s Adam Stern.
- Learfield reached a long-term deal with SaaS platform SponsorCX to aid its 140-plus college clients with managing the expanding portfolios of sports sponsorship deals, notes SBJ’s Ethan Joyce.
Speed reads
