The Big West Conference today announced the addition of San Diego State Univ. as a member, effective July 1, 2013. SDSU's football program will not be part of the Big West, as the school is expected to join the Big East in football ( THE DAILY ).
Davidoff of Geneva today announced a three-year deal with the Orange Bowl Committee, making its Camacho Cigars brand a corporate sponsor of the '12-14 Orange Bowls, as well as the '13 Discover BCS National Championship. The deal includes a large presence at gameday events at SunLife Stadium ( Camacho Cigars ).
Louisville Arena Sports & Entertainment Properties (LASEP) today announced the addition of six partners for the KFC Yum! Center: Equipment Depot, Mercantile Lofts, Ken Towery Tire and Autocare, WHAS 11, Clear Channel Communications and G&K Services ( LASEP ).
Familia Camarena Tequila has agreed to continue its sponsorship deal with the Magic for a second year running. Terms of the deal include in-arena brand exposure and in-game mention on English- and Spanish-language radio broadcasts ( Familia Camarena Tequila ).
