The Yankees on Friday announced that Brian Cashman has “signed a three-year deal to return” as Senior VP & GM. Financial terms were not disclosed, but his previous three-year deal was worth $9M ( NEWSDAY.com, 10/10 ).
Procter & Gamble announced the release of Bounty NFL Prints. The league-branded paper towels are being sold at Walmart ( P&G ).
Celebrity Cruises and Boston College Athletics on Friday announced a sponsorship deal that includes the official cruise line designation. The agreement was brokered by Fenway Sports Management ( Boston College ).
ESPN Films announced a collaboration with journalist Maria Shriver , who will be the exec producer of a "30 for 30 Short" film about her mother, Special Olympics founder Eunice Kennedy Shriver ( ESPN ).
The Cubs and ATI Physical Therapy on Friday announced a long-term agreement recognizing ATI as the team's Official Physical Therapy Provider ( ATI ).
