PointsBet USA CEO Johnny Aitkenappeared on CNBC’s “Squawk Box” to discuss the company’s recent deal as official sports betting partner of NBC Sports and its RSNs, touting “how deep the integration can take us.” Aitken: “Imagine a hockey game, for instance, where the odds are integrated into the broadcast, a picture will pop up to give you a stat with a betting market. Part of the deal we're looking to unlock on the Comcast Xfinity end is the ability to speak into the remote and to ask for betting odds … and to really integrate it into the set top box as well. We're going to explore a lot of different areas of technology” ( “Squawk Box,” CNBC, 9/1).
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