NBCUniversal Elevates Linda Yaccarino To Expanded Ad Role

NBCUniversal today promoted Linda Yaccarino to Chair of Global Advertising & Partnerships, giving her “oversight of a new data strategy unit, local ad sales, regional sports network sales and the strategic initiatives team.” Yaccarino also will “oversee the strategic initiatives group, which brings together NBCU’s symphony marketing campaigns around tent-pole events like the Olympics” (ADAGE.com, 10/12). Yaccarino this year was named to SBJ's Power Players list of key media execs.