Switzerland’s tourist board released a short film featuring Roger Federer and Robert De Niro to "persuade lockdown-weary travelers to rediscover" the country. Created by Swiss agency Wirz BBDO and directed by Martin Werner, the 90-second spot called “No Drama” will be fronted by Federer, who "became the ambassador for Swiss Tourism in March." The piece "will run on YouTube and digital channels only, targeting markets such as the U.S., the U.K., Germany, France, Italy, the BeNeLux Union and Gulf states." As an ambassador, Federer "will front more projects to promote Switzerland in the future" (ADWEEK.com, 5/5).
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