Mtn Dew Rise Energy today released the brand's first-ever ad campaign, "The Morning Makes You," featuring LeBron James. The 60-second spot is directed by F. Gary Gray and is produced by TBWA\Chiat\Day, N.Y. It will run nationally across multiple platforms, including broadcast and digital placements (Mtn Dew). James, who was a longtime endorser of Coca-Cola products, joined with Pepsi earlier this year (THE DAILY).
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