Athletic training equipment brand Powerhandz announced a partnership with Hornets G and NBA Rookie of the Year LaMelo Ball. With the deal, Ball will serve as a General Partner, brand ambassador and board member of PH Innovation Holdings and The Power to Give Foundation. Powerhandz and Ball will be hands-on in creating a collaborative “One Ball” custom collection, including a multi-sport fitness training app and services platform that will also be benefitting its charity arm, The Power To Give Foundation. The partnership kicked off at Ball's youth basketball 1 of 1 Elite Camp in Charlotte. Powerhandz is owned by a Black woman, CEO Danyel Surrency Jones, a rarity in the sports training product world (Powerhandz).
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