Twelve U.S. soccer players are rostered on teams competing in the UEFA Champions League this season, the most in history. Round one of the UCL group stage generated more than $1.75M in social value just from two Instagram posts showing match results, according to Zoomph, showing the massive stage for these athletes.
Perhaps the greatest impact of any U.S. player came from 25-year-old Jordan Siebatcheu Pefok, who scored the game-winning goal for Swiss club BSC Young Boys to knock off Manchester United. A post on that game-winner from the official Champions League account generated $676,292 in social value and more than 11.5 million impressions. Former USMNT captain Weston McKennie, suspended from the national team for COVID-19 violations, contributed as a substitute for Serie A side Juventus’ 3-0 triumph over Malmo FF in Sweden on Tuesday night. Juventus’ victory post on Instagram churned up $427,971 social value and almost as many engagements.
| U.S. PLAYERS IN UEFA CHAMPIONS LEAGUE | ||||
| NAME | AGE | POSITION | CLUB | COUNTRY |
| Brenden Aaronson | 20 | F | RB Salzburg | Austria |
| Tyler Adams | 22 | MF | RB Leipzig | Germany |
| John Brooks | 28 | D | VfL Wolfsburg | Germany |
| Sergino Dest | 20 | D | FC Barcelona | Spain |
| Weston McKennie | 22 | MF | Juventus | Italy |
| Owen Otasowie | 20 | MF | Club Brugge | Belgium |
| Christian Pulisic | 22 | F | Chelsea | England |
| Gio Reyna | 18 | MF | Borussia Dortmund | Germany |
| Chris Richards | 21 | D | Bayern Munich | Germany |
| Jordan Siebatcheu Pefok | 25 | F | BSC Young Boys | Switzerland |
| Zack Steffen | 26 | GK | Manchester City | England |
| Tim Weah | 21 | F | LOSC Lille | France |
For more insights, visit SBJ Atlas.
