Authentic Brands Group has partnered with David Beckham to co-own and manage his brand. Beckham, who becomes a shareholder in ABG, counts among his brand partners Adidas, Tudor, Maserati, EA Sports, Sands and Diageo. He and ABG will grow the Beckham brand through endorsements, digital/media partnerships, new consumer products and other business endeavors. Meanwhile, ABG becomes the largest shareholder in Studio 99, an integrated creative/production studio co-founded by Beckham that has documentary series in development for Netflix and Disney+ (ABG).
ABG to manage David Beckham's global brand
