Aramark, the food and beverage partner of nine MLB ballparks, unveiled a new brand identity for its Aramark Sports + Entertainment (S+E) division ahead of Opening Day (Thursday), while rolling out a new marketing campaign titled "Mark Your Moment." The brand messaging is intended to highlight new cuisine, service technology and merchandise offerings. Aramark S+E is the food/beverage concessionaire Citi Field, Citizens Bank Park, Coors Field, Fenway Park, Kauffman Stadium, Minute Maid Park, PNC Park, Rogers Centre and Oakland Coliseum (Aramark).
