The Maple Leafs and Justin Bieber "have the top-selling jersey style in hockey." The reversible Adidas "Next Gen" jersey, a collaboration between the pop star and the team, "has been the most popular purchase among fans over the last three weeks, outpacing all others across the league’s e-commerce and retail stores, according to the NHL." MLSE CMO Shannon Hosford said that "many sizes for both men and women are sold out and the majority of buyers are new customers for the Maple Leafs." Sales were "surely boosted by Bieber promoting the products extensively to his 230 million Instagram followers." Both sides are "now discussing another potential project" (BLOOMBERG NEWS, 4/13).
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