Japan-based candy brand Hi-Chew unveiled deals with the MLB Cardinals, Cubs and Rays, each with its own set of on-site activations. At Wrigley Field, the candy will sponsor an inning-break feature in which players face off in a video game-style home run derby. The candy also be available to fans during all Kids Sundays at Wrigley as they enter the ballpark. At the Cardinals' Busch Stadium, the team's players will have access to a stocked Hi-Chew dugout bucket. The brand also will sponsor the question of the day and the parent dance cam. For the Rays, Hi-Chew ambassadors will greet visitors at Tropicana Field with samples, plus video board placements. The brand will be the presenting partner of Rays Rookies Kids Club (Hi-Chew).
Hi-Chew candy partners with three MLB teams
