Streaming service fuboTV is launching an enhanced custom targeting function in an effort to better follow its audience across its full content portfolio. Using first-party data, fuboTV can now create custom audience segments informed by viewership behavior to target users based on the exact content and amount of time they are watching. The new function is being unveiled today at the '22 IAB NewFronts. The streamer also revealed new Fubo Sports Network original programming with Magic G R.J. Hampton and the return of original series "Getcha Popcorn Ready with T.O. & Hatch" and "No Chill with Gilbert Arenas" (fuboTV).
Meanwhile, fuboTV will report Q1 earnings after market close today. Revenue is "expected to show continued improvement" to $242.6M, which "would represent a growth rate of over 100% year on year." Earnings per share are "due to come" in at -$0.53 as the company continues to work for profitability (FXSTREET.com, 5/5).
