Anheuser-Busch is now the exclusive domestic and craft beer sponsor of Univ. of Texas Athletics, the Texas Exes UT alumni association and the AT&T Red River Showdown rivalry game with Oklahoma, including non-exclusive sponsorship rights in the ready-to-drink canned cocktails category. The five-year agreement will see Bud Light release limited-edition Longhorns co-branded packaging for aluminum bottles and cans, available exclusively in the state of Texas starting Sept. 1. At Darrell K Royal-Texas Memorial Stadium, A-B will have exclusive in-stadium advertising rights for domestic and craft beer, and it will run ads on videoboard and field-level signage, balcony LED ribbons and concourses. In addition, there will be Longhorns media and broadcast integrations across social, digital, print, TV and radio (Anheuser-Busch).
Anheuser-Busch sponsors Univ. of Texas athletics
