DXC Technology has reached a multiyear sponsorship agreement with F1 team Scuderia Ferrari. The deal begins with this weekend’s Miami Grand Prix, with DXC’s logo "featured on the racing suits and helmets of Ferrari drivers Charles Leclerc and Carlos Sainz as well as prominently on the halo crash protection systems." DXC also is working with Ferrari on "modernizing its in-vehicle information and entertainment interfaces of its regular sports car models." They will be "deployed in Ferrari models produced next year." DXC made a similar foray into sports sponsorship last year when it became the right shirt-sleeve sponsor for Premier League club Manchester United (WASHINGTON BUSINESS JOURNAL, 5/4).
Ferrari announces a new multi-year partnership with DXC Technology as an official Team Partner of @ScuderiaFerrari 🤩
— Scuderia Ferrari (@ScuderiaFerrari) May 3, 2023
Welcome onboard, @DXCTechnology! 🤝
