Hot ReadsNo HeadlineSponsorships Advertising MarketingUnder Armour Investors Wary Of New Ad SpendingChanging Lanes: Hyundai Decides To Keep Super Bowl SpotsMickelson Files Suit Against Sponsor; Daly Looking For DealMcArthur Giving Out Rally Towels At NFL Games This WeekendCookie Monsters: Mannings Important To Launch Of Oreo's DSRLSponsorship Execs Continue Discussion About Standard MeasuresTaking Off: NASCAR Shop Opens In Charlotte AirportMarketplace Round-UpSports MediaGolfweek Editor Dave Seanor Fired For Inflammatory CoverNBA, Turner Announce Deal To Co-Manage Digital BusinessNFL Divisional Playoff Games See 8.6% Viewership IncreaseBlog Hound: Mayweather-De La Hoya Rematch Worth The Hype?Final Nielsen Ratings From Recent Sports EventsWhat's The Frequency?Leagues Governing BodiesOwners Convince Selig To Stay, Sign Three-Year ExtensionMaxing Out: F1 To Institute Budget Caps For '09 SeasonLeague NotesFranchisesStaying In Town: Garrett Stays With Cowboys, Gets RaiseBlues Nix Free Beer Promotion Hours After E-Mail AnnouncementNHL Franchise Notes: MLSE Quarreling Over Maple LeafsFinanceNike's Bauer Hockey Unit Likely To Be Sold To Private Equity FirmFacilities VenuesCatching Air: Super Bowl To Have Open Roof Barring Rain ThreatNew RSL Stadium On-Time With September Completion GoalUniv. Of Washington To Ask State For $150M For Stadium UpgradesOlympicsNational Western Stock Show, USOC Officials Discuss Denver MoveBritco Awarded Design Contract For 2010 Winter GamesCollegiate SportsSchools To Host Concerts In Conjunction With Spring GamesSports IndustrialistsThe Kid Is King: Crosby Replaces Bettman Atop Hockey News 100Catching Up With PBR Senior VP/Corporate Partnerships Jim GriceNewsmakers: Golfweek Lambasted For Noose CoverExecutive TransactionsNames In The NewsThe Back Of The BookESPN Sports Poll: Interest In The NFL PlayoffsClassified AdvertisementsClassified AdvertisementsSportsBusiness Daily Seeks Staff WriterSBJ In-Depth: Daytona 500 at 50