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Sponsorships Advertising Marketing

McDonald's Planning Biggest Marketing Push Ever At '08 Games

All In The Family: NBC, Johnson & Johnson Team For Olympic Effort

How Swede It Is: Volvo Creates Limited Line Honoring Sox' Title

Storage Needed: Tampa's '09 PGA Event In Search Of Title Sponsor

NHL Boosting Collection Of Customer Info On Web Site

Marketplace Round-Up

Sports Media

Movin' On Up: Sports Programming On The Rise Across The Board

Blue Jays Happy About Results From Experimental Broadcast

Angels To Relaunch KLAA-AM With Live Spring Broadcasts

Blog Hound: Hank Steinbrenner's Impact On MLB

Media Notes

Leagues Governing Bodies

Dominican Republic Could Leave WBC If It Does Not Host Games

EPL Dismisses Results Of Fan Survey On Rising Ticket Prices

Study Hall: NFL Players Enroll In Business Management Program

League Notes

Franchises

Hicks, Gillett Reject DIC Takeover Bid for EPL's Liverpool

Feeling Hot: Braves' Owner Reports $23M In Cash Flow In '07

NBA Franchise Notes: Costco CEO Joins Group Trying To Keep Sonics

Finance

Finish Line, Genesco Nearing Settlement In Merger Dispute

Facilities Venues

Red All Over: Sox Unveil New Coca-Cola Sponsored Seats At Fenway

Illinois Authority Set To Make Offer For Wrigley Next Week

Bradley Center Seeks $30M For Building Naming Rights

LVMS Officials Review Wall Safety After Gordon Crash

Facility Notes

Collegiate Sports

NCAA Seeking Tax Exemption From Indiana For Final Four

Sports Industrialists

Kessel Leaving Sprint's NASCAR Account For Victory Junction Gang

Executive Transactions

Names In The News

The Back Of The Book

Down The Stretch: NHL Passes NBA In Average Attendance

Classified Advertisements

LSU Sports Properties Seeks Sales Exec

SBJ In-Depth: MLS Season Preview