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Leagues and Governing Bodies
MLB attendance up 1.1% YOY
MLB attendance as of the 2026 All-Star Break is up 1.1% from last season, with the league tracking toward its fourth straight season drawing over 70 million fans.
Commercially, it ranks in our top three events. From a business perspective, I'd say it's our most important because we're bringing every team together in one place.MLB SVP Jamie Leece, on the impact of the All-Star Game.