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Sponsorships Advertising Marketing

MLB Signs Four-Year Sponsorship With Bayer's One A Day Vitamin

Companies Scripting Golfers Outfits To Benefit Retail Sales

Judge Rules Butkus Can Regain Name, Likeness From Award Group

Bill Davis Racing Suing Sponsor 360 OTC Over Unpaid Funds

Trek Files Suit Seeking To Sever Ties With Greg LeMond

Marketplace Roundup

Sports Media

Masters Remains Largely In CBS' Hands With Tirico Lone ESPN Face

Kansas-Memphis Ratings On Par With '07 In Adults 18-49

MLB Net's Ad Sales Spurred By Yankee Stadium All-Star Game

NHL Playoffs Start With Ovechkin, Capitals Appealing TV Draw

Winning Formula: ESPN To Determine "TitleTown USA" This Summer

Blog Hound: Introducing The Seattle Sounders FC

Leagues Governing Bodies

Stover's E-Mail Indicates Player Unrest Toward Gene Upshaw

NFLPA Unrest Comes After Failed Coup Attempt Against Upshaw

Go, Speed Racer: FINA Will Not Ban Speedo's LZR Racer Suit

League Notes

Franchises

Liberty To Host First Regular-Season Pro Hoops Outdoor Game

Seattle Mayor To Fight For Sonics Despite Failed Arena Plan

Franchise Notes

Facilities Venues

Bobcats Reach Naming Rights Deal With TWC, TV Pact With FSN

Facility Notes

Events Attractions

San Antonio Gets High Marks, Plans To Bid For More Final Fours

Olympics

Rogge Condemns Protests, Says Future Relays May Be Modified

Sports Industrialists

Book Shelf: Several New Golf Titles Released Around The Masters

Executive Transactions

Names In The News

The Back Of The Book

Mad Bombers: Yankees Again Lead The Way In MLB Payroll Figures

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SportsBusiness Daily Seeks Staff Writer

SBJ In-Depth: Media Upfront