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Sponsorships Advertising Marketing

Candace Parker Signs Endorsements With Gatorade, Adidas

Ochoa Failing To Connect With Consumers Despite Dominance

Sprinting To The Sponsor Line: Gay Signs On With Corporate Trio

Gatorade Losing Sports-Drink Category Share To Upstart Rivals

Game On: Beckham, Ballack Among Stars In New Adidas Campaign

Marketplace Roundup

Sports Media

RDS Sets Net Record For Bruins-Canadiens Game Six, Tops CBC

As The Wind Blows: Bears Sign Five-Year Deal With WFLD-Fox

Reeling In The Years: NBC To Air Classic Footage Special Sunday

NBC, F+W Publications Reach Deal For High-Stakes Fantasy Site

Blog Hound: Chamberlain, WWE & Politics Top Blog Discussion

Media Notes

Leagues Governing Bodies

Danica's Win Expected To Have Impact on Marketing, IndyCar

Franchises

Seattle Lawyer Wants Promise Of New NBA Team In Bennett Talks

PSE, GSP Agree To Finance Lightning Sale In Credit Crunch

We're Going To Disney World! Rays To Host Second Orlando Series

Johnson's Ownership Stake In Bobcats Increases As Losses Grow

Forbes' MLB Franchise Valuations: Yankees Top List With $1.3B

Liberty Chair Malone Not Afraid To Spend To Turn Braves Around

NBA Franchise Notes: Isiah Reportedly Barred From Team Contact

Facilities Venues

Nets' Yormark Recruiting Barclays Center Sponsors In Europe

Grizzlies Adding Lounge For Floor-Seat Ticket Holders

River Oaks Receives High Marks As U.S. Men's Clay Court Host

Olympics

Ralph Lauren, Nike Reveal Details Of U.S. Olympic Outfits

Sports Society

Green Acres: Mariners To Play In First Carbon-Neutral Game

Law Politics

The People's Champ: Presidential Candidates Appear On WWE

Sports Industrialists

Executive Transactions

Names In The News

The Back Of The Book

AFL Storm Lead In Average Attendance; ESPN2 Ratings Even

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SportsBusiness Daily Seeks Staff Writer

SBJ In-Depth: Cable TV Sports