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Sponsorships Advertising Marketing

Hoosier Supplier: Adidas Signs Eight-Year Extension With IU

Nike, Under Armour Battle Over Declining Cross-Trainer Market

24 Hour Fitness Picks U.S. Athletes For Olympic Marketing Efforts

Geico To Sign Deal To Sponsor Supercross, Motocross Bikes

Randy Moss Forms NASCAR Truck Series Team Moss Motorsports

Marketplace Roundup

Sports Media

"Costas Now" Holds Town-Hall Meeting On State Of Sports Media

Suns-Spurs Series Fuels TNT, ESPN Playoff Ratings, Viewership

Blackhawks Reach Three-Year Deal To Make WGN-AM Radio Home

ESPN Deportes, Other Hispanic Nets Ready For Upfronts

Blog Hound: Suns, Mavericks Elimination Tops Today's Blog Topics

Media Notes

Leagues Governing Bodies

Judge Rules Group Of Former NFLers Can Sue Union For Royalties

UFC Fighters Receive Ample Compensation Across The Board

Franchises

Bills To Receive C$78M From Rogers For Toronto Games

RSL Will Not Receive Additional Stadium Funding From County

Oklahoma City Would Be Part Of Relocated Sonics Name

Hurricanes' Karmanos Increasing Role To Boost Sales Efforts

Nine Lives: Bobcats The Latest NBA Stop For Larry Brown

Franchise Notes

Finance

Under Armour Q1 Profit Falls 71%; Lower Earnings Expected

Facilities Venues

National Amusements To Open Music Club At Patriot Place

ISFA's New Bid For Wrigley Does Not Include Use Of Tax Dollars

Jury Awards $2.1M To Woman Who Fell From Rose Garden Balcony

Hockey Canada Foundation Considering Plan For New Rinks

Facility Notes

Events Attractions

MLB, Yankees Unveil Plans For '08 All-Star Game Festivities

Collegiate Sports

Plus-One Proposal Faces Stiff Opposition From Big Ten, Pac-10

Cotton Bowl Classic Moving To January 2, Afternoon Kickoff

Lack Of NCAA Bids Leads ACC To Discuss 18-Game Conf. Schedule

NCAA Not Punishing Coach For Watching UNC, Obama Pick-Up Game

Sports Industrialists

THE DAILY Presents Third-Round NFL Draft Picks And Agents

Executive Transactions

Names In The News

The Back Of The Book

NASCAR Sprint Cup, Nationwide Series Seeing Ratings Gains

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