In N.Y., Andrew Adam Newman reported FedEx yesterday launched its first Web-video advertising campaign, and while the company is "not pulling the plug on television, a return to the Super Bowl ... is an open question." FedEx Dir of Advertising Steve Pacheco said, "We're going to take it day by day. Now that we've backed out it makes it harder year to year -- once it comes off the boards it's harder to get it back on the plan." Pacheco noted, "We're still very involved in television, especially with all our sports and sponsorship support. But digital advertising and communication is taking a bigger role in the overall plan" ( N.Y. TIMES, 7/20 ). FLY LIKE AN EAGLE : Jordan Brand Dir of Entertainment Marketing Reggie Saunders in a statement said that Marquette Univ. (MU) will "join the Jordan Brand," parting ways with Converse after Heat G and MU alumnus Dwyane Wade made the switch last week . MU is in the "midst of a four-year deal" with Converse, but MU has the "right to opt out of its contract" if Wade leaves the brand ( JSONLINE.com, 7/17 ). HUSKY DU : ISP Sports has reached a deal through '19 to become the exclusive multimedia marketer for the Northern Illinois Univ. (NIU) Athletic Department. ISP will market corporate sponsorship opportunities for NIU sports including play-by-play radio broadcasts, coaches shows, game publications and corporate hospitality and promotional events. ISP also will serve as a sales rep for NIUHuskies.com ( ISP ). ROUNDUP : Campbell Soup Co. has extended its title sponsorship of the ATP World Tour HOF Tennis Championships through '12 ( Int'l Tennis HOF )....A new Terrell Owens cereal from PLB Sports will "make its debut later this month in upstate New York." The cereal also is available on PLB's Web site ( SPORTS.YAHOO.com, 7/20 ).
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