In its first year, the College Football Playoff was selected as the Sports Business Award winner for Sports Event of the Year. But even as the national championship game had a record cable television audience with more than 33 million average viewers, CFP Exec Dir Bill Hancock was still shocked to hear that they were taking home the award. "We were really in tall cotton with these other events in the category, these are all bucket-listers, so to just be nominated was tremendous," he said. "We knew we had a great event, and it's a tribute to the hundreds of people who made these games happen, and to the passion of the game. In less than three years to go from no event to this, it's remarkable.” See all of the CFP's sponsors and key contacts at Resource Guide LIVE.
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